We are huge fans of organisations that do great things for their customers and we’ve helped a few over the last 20 years via consulting, writing, speaking, and training.
We’re also lovers of simplicity and advocates of the human touch with a bit of really useful technology thrown in.
What does that mean? Well, it means we consult and advise businesses on customer related business strategy, marketing and team performance issues.
My name is Adrian Swinscoe and I head up RARE Business. Our work focuses on growing and developing customer-focused large and small businesses, in particular how they engage with their customers, build better customer experiences, retention, loyalty and service. In short, we help businesses build better relationships with their people and their customers that allows them to deliver sustainable growth.
We’ve been growing and developing customer-focused large and small businesses for over 16 years, in particular how they engage with their customers, build their customer retention and improve service.
From time to time we write, publish material and put on events that, we believe, our customers and network will find interesting and useful.
Now, I’d like to introduce you to some of the members of our team:
Tom is a commercially astute Business Consultant, with strategic vision and experience of planning and executing successful business initiatives. Exceptional leadership, interpersonal and communication skills, especially at Board level. An analytical individual, with a keen eye for detail, accustomed to working in a regulated, compliance-driven environment. Combines ambition with integrity and adopts an ‘open door’, collaborative approach. An excellent communicator with an open fluent style who motivates and carries the team with him. Master Practitioner in NLP.
Tom is a true gent and a pleasure to work with.
A US citizen, Amber has worked in the UK over 10 years, gaining experience in the UK marketing industry, from niche marketing to strategic campaign development and implementation. She holds an MBA in International Marketing and a BBA in Marketing. She has a passion for new ideas and loves working with others to help them achieve their goals and dreams.
Amber is also a popular speaker and training ace on social media providing marketing seminars and 1-to-1 consultancy to her clients. Recent seminars and workshops have included Twitter in 60 minutes and Facebook in 60 minutes.
Ruth (otherwise known as Ruby) has over 10 years experience in business development and communications, Ruby specialises in helping companies and individuals grow their business with the right clients in the right environment.
Ruby’s whole approach is based on the basic simple fact “people buy from people” and she helps clients maximise this in a variety of different settings.
Increasingly, social media plays a big part in what she does and what she helps clients achieve. In short, Ruby doesn’t talk much about social media she just does social media.
When she’s not on Twitter, she can be often be found gigging with her band The South Coast Soul Review.
Marjon previously worked for Deloitte as a strategy and change consultant and brings to the team extensive experience in the field of human resource management and organisational development consultancy. She works with organisations to improve their employee engagement, talent management and organisational development and, indirectly, their retention rates and the performance of their people.
She’s also a pretty excellent trainer too.
Ian has had sixteen years experience as a marketing professional, working for organisations such as Smith & Nephew, LEX and Canada Life. The last six of those years were spent working exclusively within the customer experience & retention management field. Ian’s areas of expertise include customer experience management; strategic business planning; and customer acquisition & retention. Organisations that Ian has helped to deliver improved business performance include Santander, American Express, TalkTalk and Lloyds TSB.
It’s not what you say or say about yourself that matters but more important is what others say about you. Here’s a few words and testimonials from some people that we have worked with and the results that they have achieved:
“Adrian has a remarkable knack of rapidly understanding the heart of an issue and expressing it in a single pithy sentence. Time and again this helped us make difficult business decisions. I heartily recommend Adrian.”
“Adrian is a ‘no nonsense’ extremely knowledgeable, professional and well read colleague. His personable style and acres of character simply permeates everything he does. If I was asked to spend the money in my pocket on working with Adrian as opposed to others, I would. He has my highest possible affirmation – simple as that.”
“Until you work with Adrian, you won’t know how much value he can add to your business. He showed me several tools and ideas that I use every day. Not ‘pie in the sky’ theories but practical tools that reduce my costs and increase my profits. He genuinely cares about the progress of my company and he’s happy to go the extra mile when I need him.”
“Adrian is one of the most strategic thinking people that I know. Whilst he can do ‘the detail’, his natural inclination and real value add is to take clients beyond the present and stretch conversations to include what may lie beyond the immediate horizon. He thinks laterally and draws on a wealth of concepts. If you are thinking of getting someone to help you, Adrian’s your person.”
“Adrian is an excellent source of creativity demonstrating clear links to goals and objectives. His personable approach to working with clients leads to tangible results.”
“Adrian is approachable, intelligent, sharp and focused. If you’re looking to get a strategic partner, and someone who you can trust, then Adrian is someone you need to have on your short list.”
“Adrian has a curious mind and the passion to satisfy his curiosity. This is complemented by an open mind and the desire to really engage and understand people.”
“I worked with Adrian …………….working on strategy and business development. Adrian brings unique perspectives to any discussion and has strong analytical capabilities. He is knowledgeable, articulate and able to dive into details without losing sight of the big picture. I would gladly work with Adrian again if the opportunity arises.”
“I worked with Adrian on a number of actual and potential projects. He had a good grasp of what was possible in complex situations and found elegant solutions to the problems raised. He is a very personable fellow but could fight his corner when it mattered.”